A/B Split Testing for Effective Pay Per Click Ads

A/B Split Testing for Effective Pay Per Click Ads

‘Want to learn about split testing or A/B testing of PPC ads? ‘Want to make you PPC ads more effective so they’ll make you more money? In this 4 minute video our resident presenter, Neil Farquharson, will show you how.

This is how landing page testing needs to work. Intuition or gut-feel will not help you get the results you want: only real world testing. Get the data and rely on the data: this will increase your conversions rate fourfold.

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