Wondering if the keywords you are paying for in your pay per click advertising are delivering on your goals?
We take you through how to figure out the answer to this question. We will show you how to use your Google Analytics to see if the keywords in your Bing Ads or Google Adwords are producing the results you need them to or not.
Yes you can actually see which keyword is producing the highest goal conversion rate, and which ones are not.
Analytics has a useful feature called the secondary dimension which we highlight in this video that will pull together for you the source of your advertising and the keywords you are using so you can quickly determine the actions necessary to take to optimize your spend and get more leads from your squeeze pages.
For more great tips and information visit: http://www.greatinternetadvertising.com
Gary Bernier is one of the principles of The Business Growth Guys, he is Google certified in Adwords and analytics.